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Social Media Marketing Training and Course in Lahore
This course will be announced soon
Areas to be cover in this course are following:
A Bird's Eye View on Course Title
Course Outline
Module 1:-
- Introduction to Social Media
- Social Media Marketing Vs Digital Marketing
- Advantages of using Social Media
- Social Media Marketing Cost
Module 2:-
- Introduction to Facebook
- Personal and Business account setup
- Personal account and properties
- Facebook business page setup
Types of Business pages
- Facebook Advertisement strategy
- Competitive Pre and Post analysis
- Cover photo designing
- Cover Photo Importance
- Page management options
- Types of Posts and Statistics
- Dimensions in Posts
- Creating a post strategy
- Examples of Creative Posts
- User engagement metrics
- Facebook Insights
- Facebook Groups
- Edge Rank
- Facebook Crawler
- Integration FB in Site
Module 3:-
- How to do Facebook Advertisement
- Kinds of Promotions
- Audience and specific Targeting
- Advanced accurate Targeting
- Cost Strategies
- Ad Formats
- Ad Dimensions and Rules
- Lead Marketing Strategy
- Ad History and Tracking
- Price Conversion and Payment Methods
Module 4:-
- YouTube Marketing
- What is Video Marketing
- Statistics of Video Marketing
- Creating Channel in YouTube
- Customizing the YouTube Channel
- Create video marketing strategy
- Viral video examples
- Upload the first video
- How to optimize the video
- Custom settings in videos
- YouTube Engagement Metrics
- Increasing Subscribers
- Annotations and Cards
- How to use Playlists
- Understanding copyrights and spam
- YouTube Studio
- YouTube Analytics
Module 5:-
- Introduction to LinkedIn
- Benefits of LinkedIn Network
- Create a LinkedIn profile
- Optimizing the profile
- Skills and Endorsements
- Recommendations in LinkedIn
- Creating new connections
- Posting content in profile
- LinkedIn Groups
- Finding Jobs in Linkedin
- Creating company page
- Customization of page
- Posting in LinkedIn Page
- Advertising in LinkedIn
Module 6:-
- Introduction to Instagram
- Instagram statistics
- How Brands use Instagram
- Creating Instagram Account
- Tour of Instagram App
- Content strategy and Tips
- Picture Dimensions
- Filters in Instagram
- Using Hashtags
- Popular Brands on Instagram
- Advertising options in Instagram
Module 7:-
- Introduction to Pinterest
- How brands use Pinterest
- Creating a Pinterest Account
- Customizing the Profile
- Pinterest Strategy
- Boards in Pinterest
- Pins and Links
- Generating Engagements
- Using Info Graphics
- Integrating Pinterest in Site
- Engagement Metrics for Pins
- Pinterest Analytics
Who should attend
Who Should Attend Social Media Marketing Training/Course:-
Students and Professionals belong to fields of Advertisement, Mass Communication, Marketing, Computer Science, Graphic Designing Web development, Web Designing, Business, Management, Arts, Entrepreneurs, Small Businesses, Company Managers and founders, Marketing, Services Marketing, Digital Marketing and every other person who want to enhance his/her current abilities and want to start and new adventurous career.
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